PR and Brand Management Consulting

Areas of Expertise

Areas of Expertise

 

HEALTH & WELLNESS

Currently representing Tivity Health’s Nutrisystem and South Beach Diet, alongside NPG PR, responsible for celebrity ambassador publicity. Work includes content creation and distribution strategy for social and traditional media, production, and budgeting. Responsible for billions in media impressions.

Certified Balanced Body Pilates Instructor, Spiral Spine Pilates, Brentwood, TN. Experience in a variety of athletics – dance, gymnastics and cheerleading – as a participant, competitor, coach and judge.

Collaborated with Master Instructor Erin Myers to launch Spiral Spine – the leading series of resources designed to educate and support the scoliosis community. Learn more at SpiralSpine.com.


HOSPITALITY

Currently representing The Chef & I in The Gulch - the region’s only interactive gourmet restaurant that connects diners and chefs via open show kitchen to create a collaborative dining experience. Recently launched The Chef & I Backstage event space.

Former clients include City Winery Nashville, Pork Belly Farmhouse.


TV & MEDIA

In-house corporate communications/PR for: VIACOM networks: Comedy Central, CMT, MTV, and VH1; TBS, Turner networks.

Currently representing CMT; editorial contributor for Nashville EDIT.

Served as Brand Management Consultant for Cox Media Group’s suite of digital properties, including Rare.com and RareCountry.com. Part of management team that created the all-digital streaming awards show, Rare Country Awards.


TALENT & MEDIA RELATIONS

Ongoing experience with celebrity/talent relations, including: booking, PR representation, story ideation and pitching, media relations, media training, executive coaching, etc.

Strategic client placements in such outlets as People, Us Weekly, E!, Access Hollywood, Daily Mail, Yahoo, Billboard, Rolling Stone, Music Row, AP, USA Today, Tennessean, and more.


THE CHANGE AGENT(CY)

Privately representing the social and political interests of management and artists with fellow co-owner Lucia Folk. For more information, visit thechangeagentcy.com.


EVENTS

Countless television premiere parties, screenings, red carpets (design consulting, media placement, live pre-shows), and fundraising events in Los Angeles, Nashville and Atlanta. Latest event PR work includes CMT Music Awards 2019 in Nashville.

Past work includes American Country Countdown Awards and Miss America with dick clark productions; TJ Martell Foundation’s Honors Gala; CMT Crossroads and more.